Everything is designed,
few things are designed well.
It is said that there is no such thing as no design, only poor design. This means that from a perspective of business, if you aren’t paying attention to achieving good design, you are likely to be left with bad quality design.
It is also true that first impressions count, and there is minimal time to make that all important good impression.
Did you know that good design is also good customer service? It is as much about helping the audience easily and painlessly locate the information they are looking for, and seamlessly translate that into a fulfilled task. Imagine trying to log into Facebook and having to hunt for the sign in box. This is likely a scenario you won’t have had to deal with as they have considered the customer with their design. This is called user experience.
Form & function.
A good designer can make something aesthetically appealing, a great designer will combine an appealing aesthetic with a seamless user experience so well that the user will barely notice the design at all. This is how we like to design, form combined expertly with function.
In today’s fast-paced society, we know what we want, and we make up our minds pretty quickly. Our ability to take-in information is at a faster rate than ever before, due largely to the nature of how much we receive on a daily basis. In order to be successful, a business must be competitive in this kind of environment, and this is impossible with bad design.